Creative Process for “Artificial Intelligence” Poster

My approach to campaign art direction is grounded in a simple formula informed by my advertising education:

Strategic Insight + Creative Response + Art Direction = Campaign

Strategic Insight: AI is the acronym for “Artificial Intelligence.”

Creative Response: What if it wasn’t?

Execution: Create a typographic art direction subverting the meaning behind AI.

This art direction was supported and used by many different marketing channels and supported
a 360 campaign for the Future of AI Event.