As the lead designer for the biggest sporting event produced by the Financial Times, I was responsible for overseeing the production of all assets on the day and any pre-event materials.

Sports is an industry I’m passionate about and we decided to produce unique materials this year, this includes a faux style Matchday Programme and because of my data visualisation specialisation we also animated graphs to appear whilst the speakers were delivering their presentations.

I’ve also included below a concept for a teaser ad I was proud of, it was built around the insight that all major news outlets cover whatever is discussed at this event so to demonstrate this I decided to create a football out of newspaper.